[PDF] Télécharger Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams - Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams Livre par James Kalbach a été vendu pour $34.99 chaque copie. Le livre publié par O'Reilly Media. Il contient 384 le nombre de pages. Inscrivez-vous maintenant pour accéder à des milliers de livres disponibles en téléchargement gratuit. L'inscription était gratuite.Titre :Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
Nom de fichier : mapping-experiences-a-complete-guide-to-creating-value-through-journeys-blueprints-and-diagrams.pdf
ISBN 10: 1491923539
Nombre de pages:384 pages
Auteur:James Kalbach
Éditeur:O'Reilly Media
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams Epub
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams Pdf
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams Audiobook
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.
Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value.
Mapping Experiences is divided into three parts:
- Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy
- Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments
- See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models
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